Touch of Modern: Men’s Fashion, Technology and Lifestyle Sales

Touch of Modern is an e-commerce platform primarily targeting men, offering a curated selection of lifestyle products, men’s fashion, and accessories. Here’s a quick detailed overview of Touch of Modern, their business model and impact on men’s fashion and style online 🙂

Foundation and Evolution: Originally known as Skyara and later RAVN, Touch of Modern was founded in 2012 by Dennis Liu, Jonathan Wu, Steven Ou, and Jerry Hum. The company rebranded to Touch of Modern after a couple of pivots. This platform focuses on providing a unique shopping experience through curation and personalization, aiming to differentiate itself in the market.

Business Model: It operates as a members-only site, although membership seems to be free and easily accessible through simple email registration. The platform is known for offering products at up to 70% off, focusing on modern designs in categories like electronics, watches, furniture, gadgets, and fashion.

Market Position: Touch of Modern has positioned itself as a go-to for men’s shopping, with over 70% of its customer base being male. The majority of purchases are made through its mobile app, indicating a strong focus on mobile shopping convenience.

Funding and Growth: The company has attracted investment, with notable funding rounds including a $3 million Series A in 2013 and a $14 million Series B in 2014, showcasing strong investor interest in its business model. Following its launch, Touch of Modern quickly scaled, achieving $1 million in revenue just three months after its inception.

User Experience: The platform is praised for its user-friendly app, which not only facilitates easy browsing and purchasing but also offers exclusive deals daily. Users on X (formerly Twitter) and app reviews have highlighted the ease of navigation, the excitement of discovering new products, and the satisfaction with customer service, although there’s advice for users to research product pricing to ensure value.

Community and Engagement: Touch of Modern engages its community through social media, including promotions like giveaways on X, Pinterest and Instagaram, like their $10 OFF COUPON for NEW MEMBERS.

Cultural Impact: While not extensively detailed, Touch of Modern seems to contribute to the broader discussion on modern aesthetics and lifestyle, often intersecting with topics like modern design, architecture, and personal style, as seen in related X posts.

Touch of Modern stands out as a specialized e-commerce platform that marries the appeal of modern, often aspirational lifestyle products with the convenience and exclusivity of an app-based, members-only shopping experience. Its focus on men’s preferences in fashion and lifestyle products makes it a niche yet popular choice in the broader e-commerce landscape.

Touch of Modern, In case you missed it:

Touch of Modern is an e-commerce platform that focuses on offering unique, high-quality products geared toward men. The site features a curated selection of modern, stylish goods across various categories such as gadgets, fashion, home décor, tech accessories, and lifestyle products. It often highlights limited-time deals and exclusive items that appeal to those with a taste for contemporary and innovative designs. The website’s clean, minimalist layout emphasizes sleek, modern aesthetics, catering to a clientele looking for distinctive, premium items at discount prices.