is a hip new watch company on a mission to "Transforming the Industry of Watches". They create beautiful, unique and simple men's watches perfect for almost every occasion. One of my favorites is the Triwa Umber Lomin
. With its silver bezel, blue face and amber case its gorgeous. With a stylish canvas strap this Triwa is perfect for the summer and long days at the beach. Best of all you can purchase tons of other bands right on their website to customize this watch even further! Retails for $180 but can be found online and at Gilt Men
for much cheaper.